Your next campaign, planned and executed in eight weeks.
Strategy, creative direction, content, launch emails, and outreach to the communities who should hear about it first - on time and on budget.
I relaunched a luxury skincare brand that had been quiet for years. Three months later, it had reached 31k+ people, with no paid media.Read how →
The Launch EditEight weeks. One campaign.
• A brand audit and launch strategy in two weeks.
• Creative direction and vision.
• Content and email marketing plan.
• Community outreach, so the news travels past your own followers.What you need: a launch date and thirty minutes with me every week.
AboutI'm Dami Babalola. I trained in architecture, then spent ten years in brand and growth marketing, building companies' presence and getting them exposure.Most launches I see are a good product, one post and a hopeful email. The Launch Edit is my playbook to maximising every campaign, in terms of impact and revenue.I also run community and events for the UK Wine Guild, and I write Feasts with Friends, a London restaurant newsletter. Food and drink are my second passion.
the launch edit
A launch is a season, not just a postAt a glance: eight weeks · one campaign launchYou've made something impressive, and you have a date. Right now the plan is a post on the day and an email to your list. The Launch Edit turns that date into eight weeks of strategy, creative direction, content and outreach, so launch day is the middle of the story, not the start.Who it's for: founder-led lifestyle brands launching a product, a range, a reopening or a relaunch at least ten weeks from now.What you get
• Weeks 1–2, the strategy: brand audit, positioning, audience, key messages, targets and a week-by-week launch map. So you know what you're saying, to whom and when, before anything is designed.• Weeks 2–4, creative direction: the campaign concept, moodboard, art direction guide, templates, and a shot list and photography brief.• Weeks 4–6, content: full calendar with a mix of formats.• Weeks 4–6, email: launch emails written and built, plus landing page copy.• Weeks 5–7, the people: outreach to press, creators, partners and relevant communities - so the news travels past your own followers.• Week 8, launch week: a launch-week playbook and launch-day support - so on the day you're running the launch, not inventing it.What you need: a launch date at least ten weeks away, 30 minutes every week, and approvals within 48 hours.The price: fixed; contact to enquire. Special offer: Founding Rate available for early clients; get in touch by 30 November for full details.
The House StyleNot launching yet? This is for the months in between.A content system your team can run without an agency, built in six weeks: an audit with the five things to fix first, three pillars and two series you can repeat every week, a visual system with six templates, 30 days of content ready to post, and a set of founder videos recorded and edited.
case studies
A quiet luxury skincare brand relaunched on its cultural voice and founder story
Epara Skincare · Strategy, creative direction and content, 2026In 13 weeks and with no paid media: 31,699 accounts reached, a 6.81% Instagram engagement rate against a 3% target, new email campaigns droveCreative direction · Brand strategy · Content · Ecommerce optimisation
A hotel, an art membership and a gastronomic society, one shared audience
The Other House × Interrupted Art × Chaîne des Rôtisseurs · Interrupted Art pop-upA panel and curated art showcase in a members' club, on how art turns spaces into homes. Three brands with one audience, architects, interior designers and property professionals, and one event that served all three.Partnerships · Brand strategy · Thought leadership · Press and PR · Social content · Lead generation · Event production
Events series for a Britsh wine institution
UK Wine Guild events seriesA tasting led by sommelier and Wine Guild chairman introduced a new fashion and lifestyle boutique to a new audience, alongside a ticketed wine tasting event series at a Soho restaurant, with post-event research after every date to sharpen the programme and support the next partnership pitch.Brand strategy · Lead generation · Community building · Email campaigns · Social content · Event production
One of London's only women's golf-networking formats
The Grove, Hertfordshire · Ladies Golf DaysA private introductory lesson and afternoon tea at a five-star resort, combining sport, hospitality and structured networking. 40+ women introduced to golf and professional networking, unique positioning in the London events market.Brand strategy · Copywriting · Email campaigns · Social content · Event production
a closer look: epara
A quiet luxury skincare brand relaunched: 31,699 people reached without paid media, and 4x increase in sales year on yearPhase one, June to September 2026, rebuilt the audience. Phase two reconnected with Epara's loyal customers through email, a website refresh and new offers.
| Measure | Result |
|---|---|
| Instagram engagement rate (interactions ÷ post reach), | 6.81%, target 3% |
| Instagram accounts reached | 31,699 |
| TikTok unique viewers a quarter | 442 → 16,436 |
| Sales, 2026 against 2025 | 3.8× |
| Orders, 2026 against 2025 | 2.75× |
| Average order value | Up 37% |
| Returning customers | 89%, from 50% |
The commercial problemEpara makes luxury skincare from African botanicals and sells D2C online. After 8 years, site traffic was down, and its target customer, women aged 25 to 54 in cosmopolitan cities, wasn't being reached. The founder needed the brand to be rediscovered.The decision: rebuild the audience and give Epara a voicePhase one gave the brand a cultural voice, African botanical heritage for every skin, with conversion content held to 11% of output.What Dami Bee Studio didPhase one: the audience• Creative and art direction: three content pillars, five named series, and consistent brand imagery.
• Making the brand personal by leading with the founders story.Phase two: sales strategy• Email: the sending domain authenticated and the list cleaned, cutting bounces from 19.6% to 0.2%; automated flows, email calendar.
• Shopify site: homepage and product pages refreshed and updated, SEO improved.The resultAudience
• 7.39% average engagement across all posts, more than double the 3% target.
• Founder-story reels engaged at up to 15%.Sales growth year-on-year
• Up 100%.
• Sales per customer up 82% over the same weeks.
Dami Bee Studio is a trading name of Damibee Collective Ltd, registered in England and Wales, company number 16750206.
Registered office: 26 Cheyne Park Drive, West Wickham, BR4 9LQ
© 2026 Dami Bee Studio